Keeping in the Balance between SEO & Web Design

When we talk about Web Design, it is quite important to consider the intersections between the web design and SEO, otherwise there are likeable chances of you falling behind the competition. Well again this isn’t something new and it is quite worth restarting all over again as Google owns the primary search market shares. According to recent reports that surfaced on the internet stated that there are more than 3.5 billion search queries a day, which is round about 40,000 searches in every count of a second. As there are over billion of websites, it is hard to deny the very importance of SEO.

Now, there is a reason behind Google dominating so much of the market share, as they are the ones driving the guidelines and recommendation for SEO. The emphasis is mainly on giving the users a great experience. Since 2012, Google certainly has been on the more aggressive front by focusing more on user experience indicators in their search engine algorithm. More importantly, so many SEO guidelines as well as recommendation prominently make the site more accessible for the web crawlers as well as the screen readers.

The question here is, as a web designer, what is that you need to do? Where really is the intersection between the web design and SEO? And what is the convenient balance?  There is certainly tons of information and also you can simply spend months researching on the several facets of the optimization of SEO and the web design practice. So, where exactly you should begin with?  A decent place to begin with is by making sure that the site you design has a content of high quality, quick loading times, quite easy to navigate, accessible and compatible with all browsers, and more importantly mobile friendly. Web development experts suggest having mobile friendly websites as the latest standards call for it, the biggest browsers like Google have defined mobile friendly websites for the ranking. So if you are not mobile friendly, all your efforts can go in vain!

Keep your top priorities well in check like the quality content should have faster loading times. When users exit your website from the given page they landed on, without having a slightest of interaction with that page or simply the rest of the site, that is counted as a BOUNCE. The catch here is Google looks at this as simply a down vote regarding the sites content quality, which regardless weighs against your search engine rankings.

HTML CSS Development Experts at Helios say quality content which basically includes text, images, videos, etc is legitimate, credible and meaningful content.

Now, what can be done to create a high quality content? Let us find out:

Measures to create quality content:

• It is important to know and understand your user’s goals as well as needs, and how your site can fulfil them.
• Do make sure that the most crucial and more relevant contents start well above.
• Especially for Images, it is important to give images descriptive file names, all text descriptive, and more importantly surround them with relevant text.
• It is highly advisable not to hide the text from the web crawlers as well as the screen readers.
• Do make sure that the content loads quickly-it shouldn’t be longer than four seconds, but aim for less than 4 as well. Slow loading pages can make a user leave your site immediately. Talk to web development specialists.

So once you have the quality content, the next important thing for you to do is to make your site easy to use as well as navigate. Almost everyone has once in awhile experienced the frustration over sites that are sluggish and with complicated navigation. Well to fix this, it is necessary to establish an information hierarchy that a user, a web crawler and also the screen readers can quite easily process. It is also necessary to label the page titles, headers and subheaders, links as well as buttons. More importantly, the labelling should make some sense; it should be much clearer, consistent and very apt in its description.

Do make sure that the navigation is logical with a decently good structure. Avoid redundant links or dead-ends because they shall hurt your search engine rankings.

Well it is quite obvious to say that if your site isn’t rendering for the users, then the well crafted information you happen to have would never reach them. If things get complicated for the users to see your content or if it isn’t rendering properly there are high chances that web crawlers wouldn’t be able to crawl and also index the website either, this will directly affect the search engine results. This is the very reason the site has to be accessible by all the modern browsers. Make sure you follow HTML, CSS, and JavaScript and general web standards to achieve this quite easily.

Lastly, it is important to have a mobile friendly site. Statistics shows us that more than 50% of all the searches simply happen through mobile devices.  In 2015, Google began with factoring in the mobile-optimised pages in the search engine rankings for the searches carried through mobile devices. So what does this really mean? To be specific, your site should display exactly as it is meant to display on the small screen devices.

There are basically three paths you can take for creating an effective mobile-optimised site: A separate mobile site with its own unique domain name, dynamic pages or simply the responsive web design. Google recommends using responsive web design (RWD). The prime benefit of RWD is, it allows a single URL and a single content source, and it can easily serve the purpose to any screen size, so it avoids the hassles of designing a website for mobile, tablets and the desktop devices.

To conclude, these are few of the crucial things that would help you keep the balance between SEO and Web Design. There are others things to do as well but starting with these would simply put you on the right path that leads to higher search results and better ranking. Select Outsourcing Web Development with us and get robust and rich solutions with timely delivery.