{"id":2807,"date":"2016-01-11T09:03:10","date_gmt":"2016-01-11T09:03:10","guid":{"rendered":"https:\/\/staging.heliossolutions.co\/blog\/?p=2807"},"modified":"2019-12-03T06:43:55","modified_gmt":"2019-12-03T06:43:55","slug":"5-ways-optimize-mobile-apps-get-downloads","status":"publish","type":"post","link":"https:\/\/staging.heliossolutions.co\/blog\/5-ways-optimize-mobile-apps-get-downloads\/","title":{"rendered":"5 Ways to optimize your mobile apps to get more downloads"},"content":{"rendered":"

\"mobile<\/a><\/p>\n

Is your\u00a0mobile application<\/strong>\u00a0lost in millions of applications in the App Store? Or are you facing the challenge of making your users download your application? We understand and thus we have come to your rescue. To help you out of this problem, we have curated a list of things that you must follow to get those downloads and ratings for your\u00a0mobile applications<\/strong>.<\/p>\n

See Also :\u00a0HELIOS RECOMMENDS INCORPORATION OF ANDROID PAY FOR MOBILE APPLICATIONS<\/a><\/strong><\/p>\n

But before we give those five magical tips, we need to understand ASO \u2013 App Store Optimization. Yes, we hope you have across this term, if not let us explain it to you. Just like how you have Search Engine Optimization, there is method to optimize yourself for your\u00a0mobile applications<\/strong>\u00a0search too.<\/p>\n

What is ASO \u2013 App Store Optimization?<\/h2>\n

ASO \u2013 App Store Optimization<\/strong>\u00a0is a process of\u00a0optimizing mobile application<\/strong>\u00a0on various application platforms enabling them to rank high, increase their visibility and top the search index in a particular category. It is process of improving the visibility of your mobile application (Such as\u00a0Android, iPhone, iPad, BlackBerry<\/strong>\u00a0or\u00a0Windows app<\/strong>)<\/p>\n

\"2-new-app-discovery-methods\"\u00a0Survey Credit: Apptentive<\/strong><\/p>\n

Why you should go for App Store Optimization?<\/h2>\n

Browsing on a application or searching an application at the App Store is one of the most common ways of finding new apps by users. The higher your app ranks the more chances of increase in the number of downloads. Optimizing your app at the app store is important to meet the challenge of getting your users to download your applications for which its needs to be found. The more you are visible , the better. The ranks improve thereby increasing downloads and thus revenue generation for the stakeholders.<\/p>\n

5 Sure Shot Ways for ASO<\/h2>\n

1. Icon Design<\/h3>\n

The first and foremost thing to account before you launch your\u00a0mobile application<\/strong>\u00a0is that you must select your\u00a0App Icon Design<\/strong>\u00a0carefully. The icon will be the projection of your brand and will be placed at all those places you try to drive engagement with your target audience. Make sure you don\u2019t include any textual information like names or tag lines, as it is not really visible on the icon at the app store. Also, try to keep a consistency in the color of your icon and the colors used in your brand creation or on your website.<\/p>\n

Your icons have to convey the brand message, at one glance your user must have an understanding of what you may be or what you are about. Also, it needs to designed from a holistic purpose where it can be used for marketing and advertising needs. At the same time its has to be appealing. Ensure that it is created in multiple sizes and contexts, so that it is compatible with menus and screens. Take a test with A\/B test your icons on Google Play\u2019s experiment tool:\u00a0https:\/\/support.google.com\/googleplay\/android-developer\/answer\/6227309?hl=en<\/a>\u00a0and give your users a better experience with your brand. You can do a lot more with Google Play\u2019s \u2018Experiment\u2019.<\/p>\n

2. Selection of Keywords<\/h3>\n

Having keywords to optimize your search is implied if you are optimizing yourself on the app store. But having the right keywords is the important aspect. Selecting the right keyword is more important than having keywords at all. As if you miss out that one bit, it will not result in that refined search of your brand name on the app store.<\/p>\n

Choose the right kind of title and description. And make sure your content includes trending or the most used words. It should be easy to understand and simple to read. App title can have around 255 characters but exceeding that limit will be too much to read. For iPhones, App titles view is only until 25 characters. Using one word gives you more refined search results. Try and include keywords in the App title. The first three lines of an App\u2019s description appear in the preview, so makes so that bit is extremely impactful.<\/p>\n

Toots for Right Keywords:<\/em><\/h3>\n