{"id":3162,"date":"2016-04-15T13:16:37","date_gmt":"2016-04-15T13:16:37","guid":{"rendered":"https:\/\/staging.heliossolutions.co\/blog\/?p=3162"},"modified":"2019-09-25T12:31:08","modified_gmt":"2019-09-25T12:31:08","slug":"app-store-optimization-necessary","status":"publish","type":"post","link":"https:\/\/staging.heliossolutions.co\/blog\/app-store-optimization-necessary\/","title":{"rendered":"App Store Optimization \u2013 Why is it Necessary?"},"content":{"rendered":"

Is your app optimized for the app store? We hope you are not hearing to this statement for the first time. Is it necessary to optimize your app at the app store? \u00a0Now you have many questions in mind.<\/p>\n

Although this a new concept among technology enthusiasts and technology professionals, but this has existed for a long time now. It is just that increasing number of apps and the competition among brands is compelling businesses to optimize their\u00a0mobile apps<\/strong>\u00a0on the App Store.<\/p>\n

\"App<\/p>\n

What is ASO \u2013 App Store Optimization?<\/h3>\n

ASO \u2013 App Store Optimization<\/strong>\u00a0is a process of optimizing mobile application on various application platforms enabling them to rank high, increase their visibility and top the search index in a particular category. It is a process of improving the visibility of your\u00a0mobile application<\/strong>\u00a0(such as\u00a0Android<\/strong>,\u00a0iPhone<\/strong>,\u00a0iPad<\/strong>,\u00a0BlackBerry<\/strong>\u00a0or\u00a0Windows<\/strong>)<\/p>\n

App Store Optimization<\/strong>\u00a0is one of the trending topics among the\u00a0mobile app developers<\/strong><\/a>\u00a0because while developing an app, a developer needs to consider a few things from optimization point of view.<\/p>\n

So how does it really make a difference and is it necessary?<\/h3>\n

Yes, when it comes to\u00a0mobile app<\/strong>, it is a challenge to get downloads and also make it interesting enough to always fight for the place in your user\u2019s smart phones. So one big reason for\u00a0App Store Optimization<\/strong>\u00a0is definitely increasing the number of downloads.<\/p>\n

With more mobile apps being developed to cater to the niche audience, it becomes difficult to stand out as there is severe competition surrounding you. Also there are times when you as a person can get a lot of attention from the responses of those standing in the line. Optimization will not just help you in being visible on the App store but also maintain your position in the search of app for your users.<\/p>\n

Understand why you need to have App Store Optimization?<\/h3>\n

Before you go about optimizing your app, let us inform you that if you are in the development stage, then you should talk to your\u00a0mobile application specialist<\/strong><\/a>\u00a0about getting started with the optimization also. You can learn more about mobile app development for businesses here\u00a0https:\/\/www.heliossolutions.co\/mobile-application-development\/<\/a><\/strong><\/p>\n

App sales are a $25 billion industry as reported by WSJ. There are billions of smartphones in the world and thus the increasing demand for\u00a0mobile apps<\/strong>. Moreover, the app market is expected to reach new heights with the advent of wearable technology where requirement and\u00a0development of<\/strong>\u00a0mobile apps<\/strong>\u00a0is going to change completely.<\/p>\n

You need to optimize your apps not only because apps are a big business but because users and customers are looking for these applications. According to a report published by Apptentive, 65% of iOS app customers report browsing in the app store to discover new apps.<\/p>\n

\"App<\/p>\n

\u00a0Source: Apptentive<\/strong><\/p>\n

Few Myths of App Store Optimization<\/h3>\n