{"id":3784,"date":"2016-09-02T12:40:30","date_gmt":"2016-09-02T12:40:30","guid":{"rendered":"https:\/\/staging.heliossolutions.co\/blog\/?p=3784"},"modified":"2019-12-03T05:58:48","modified_gmt":"2019-12-03T05:58:48","slug":"how-to-personalize-services-for-ecommerce-platform","status":"publish","type":"post","link":"https:\/\/staging.heliossolutions.co\/blog\/how-to-personalize-services-for-ecommerce-platform\/","title":{"rendered":"How to Personalize Services for eCommerce Platform?"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: justify;\">Customers love it when you reach them in a personal way, they feel treated and elated. It is about touching the sensitive \u2018Self Esteem\u2019 part that is very important in a human\u2019s life. According to Maslow\u2019s hierarchy of needs, Self Esteem tops the hierarchy for humans.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">When <a title=\"eCommerce development\" href=\"https:\/\/www.heliossolutions.co\/ecommerce-services\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>eCommerce development<\/strong><\/a> takes place on a massive level, there is a need to explore the possibilities of how you can effectively reach your customers. The <strong>eCommerce development<\/strong> platform is about customization and personalization, that way you are able to reach out to your customers in the most pleasing ways.<\/p>\n<p align=\"center\"><a title=\"How to Personalize Services for eCommerce Platform?\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3785\" src=\"https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2016\/09\/Personalize-Services-for-eCommerce-Platform.jpg\" alt=\"E-commerce Development Specialist\" width=\"600\" height=\"350\" srcset=\"https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2016\/09\/Personalize-Services-for-eCommerce-Platform.jpg 600w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2016\/09\/Personalize-Services-for-eCommerce-Platform-300x175.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 dir=\"ltr\">The Age of Personalization<\/h2>\n<p dir=\"ltr\" style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\">The times have changed and the people are shopping online. Shopping online is also exploring new levels with improvement in every hemisphere. The age of personalization will further elaborate the understanding of many things.<\/span><\/p>\n<p dir=\"ltr\"><strong>Supporting Statistics:<\/strong><\/p>\n<ul>\n<li><span style=\"line-height: 1.5em;\">According to a research from Invesp, 53% of online shoppers believe that personalization is valuable and up to 57% of shoppers are willing to give away their personal information in order to benefit from personalization.<\/span><\/li>\n<li>56% of customers are more likely to shop with retailers who offer personalization and 74% of them get frustrated if they see unrelated content.<\/li>\n<li>48% of customers spend more after <strong>personalized eCommerce<\/strong> as per survey by MyBuys.<\/li>\n<\/ul>\n<p><strong>See Also :\u00a0<a title=\"Top Reasons To Build An ECommerce Website With Magento\" href=\"https:\/\/staging.heliossolutions.co\/blog\/top-reasons-build-ecommerce-website-magento\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Reasons To Build An ECommerce Website With Magento<\/a><\/strong><\/p>\n<h2><span style=\"line-height: 1.5em;\">How to Personalize Services in eCommerce?<\/span><\/h2>\n<h3><span style=\"line-height: 1.5em;\">Target Audience Segmentation<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\">Every user has a different purpose to visit your website, some wants to look for shoes and few wish to look for many things. Some are decisive and many are very indecisive. If you study your target audience\u2019s behavior, you will be able to curate them for reaching out to each customer in a personalized manner.<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Tracking of customers can help you achieve with tracking tools like Facebook Pixel or learning from Google Analytics, it is easier to reach the target audience keep their preferences and taste in mind. With the information on clicks, you can see the areas of interest and accordingly offer deals on that product or service.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">This gives the customer the scope to act based on the offer on their interested item. This also makes them feel special and therefore a long term and more loyal relationship is established with the customers.<\/p>\n<h3 dir=\"ltr\">Get Direct Email Information<\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\">When customers have queries or have problems shopping on the platform, they generally send emails to communicate. This communication medium offers much data that can be examined to study the customer feedback or their experiences with your eCommerce platform. <a title=\"Web development experts\" href=\"https:\/\/www.heliossolutions.co\/development-approach\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Web development experts<\/strong><\/a> generally offer an integrated direct email facility on the platform so that the customers can easily communicate with you. Also, a Live Chat Support acts good in cases like these.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">In eCommerce website, the emails provide the best conversion rates when compared to other traffic sources, as mentioned by Monetate in a report. This rate has driven eCommerce websites to focus primarily on marketing and advertising through Newsletters. Many eCommerce platforms prioritize on Newsletters and Email Marketing as a way to convert customers.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">The best way to utilize this communication tool to its fullest is by adopting the process of segmentation and create a list of preferences based on location and other such external factors that affect a customer&#8217;s buying behavior.<\/p>\n<h3 dir=\"ltr\">Adopt Up selling<\/h3>\n<p dir=\"ltr\" style=\"text-align: justify;\">If a person buys a burger, he is most definitely going to need a fizzy beverage along with it. And similarly, when a customer buys a phone, he might just need a cover or a pair of earphones along with it. So you can make the most of these opportunities. Up selling always results in increase in sales. When you have a customer visiting again, you can suggest them with products that are related to the earlier purchase. And if a new customer arrives, suggest products as per their interests.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">The best way it is to create combos of products which are also a good way to up sell. This is one strategy biggest of the eCommerce platforms are applying these days, and many more are coming up with unique strategies to up sell. Create a plan and make sure you are giving!<\/p>\n<h3 dir=\"ltr\">Be a eCommerce Pioneer<\/h3>\n<p style=\"text-align: justify;\">If you have an eCommerce platform, make sure you have adopted to some personalization techniques as the others have already started and you don\u2019t want to fall back. <strong><a title=\"eCommerce development specialists\" href=\"https:\/\/www.heliossolutions.co\/ecommerce-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce development specialists<\/a><\/strong> are exploring possibilities for improving online shopping experiences. They are innovating new ways to automate personalized messages where chatbots and BigData is playing a big role. To have personalization features in your eCommerce platform, have a word with our team of experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers love it when you reach them in a personal way, they feel treated and elated. It is about touching\u2026<\/p>\n","protected":false},"author":3,"featured_media":3785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[295],"tags":[577,205,204],"class_list":["post-3784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-development","tag-e-commerce-development-experts","tag-e-commerce-development-specialist","tag-outsourcing-e-commerce-development-india"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Personalize Services for eCommerce Platform? - Helios Blog<\/title>\n<meta name=\"description\" content=\"Personalize the messages and shopping experiences for your target audience on eCommerce platform with these brilliant tips &amp; increase your conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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