{"id":4875,"date":"2017-06-07T08:24:05","date_gmt":"2017-06-07T08:24:05","guid":{"rendered":"https:\/\/staging.heliossolutions.co\/blog\/?p=4875"},"modified":"2019-09-25T06:59:57","modified_gmt":"2019-09-25T06:59:57","slug":"magic-mantras-boost-ecommerce-sales-2017","status":"publish","type":"post","link":"https:\/\/staging.heliossolutions.co\/blog\/magic-mantras-boost-ecommerce-sales-2017\/","title":{"rendered":"What are the Magic Mantras to Boost Ecommerce Sales in 2017?"},"content":{"rendered":"

\"new_ecommerce\"<\/a><\/p>\n

Today starting your own online venture is easier than ever. In fact, we at Helios Solutions have enabled many of our clients to set an ecommerce store and increase their outreach.<\/p>\n

The ecommerce industry is growing at a faster pace than ever.<\/p>\n

\u201cExperience is a master teacher, even when it\u2019s not our own.\u201d So, our mantra is to learn from the experience of someone who has made it big in the online realm.<\/p>\n

Take lessons from successful people<\/strong><\/h2>\n

The man who sold books online from his garage in Seattle in 1994 is the\u00a0second richest man<\/strong>\u00a0on the planet today. Yes! We are talking about none other than the e-commerce magnate Jeff Bezos, founder, chairman and\u00a0CEO of Amazon.com<\/strong>.<\/p>\n

The mission of Amazon is to uplift the worldwide standards of customer service and customer-centricity that other companies look at, admire and emulate.<\/p>\n

In order to serve customers in a better way, Jeff recommends following this precise definition of customer centricity \u2013 \u201cListen, Invent and Personalize\u201d.<\/p>\n

Hire smart people<\/strong><\/p>\n

Jeff says that a single individual cannot keep in touch with a plethora of new things happening. Therefore, to achieve your mission you have to put in place a recruiting process that attracts and retains smart, talented and hardworking people who want to be a part of your mission.<\/p>\n

Listen to your customers:<\/strong>\u00a0Companies that do not listen to their customers, fail!<\/p>\n

Invent:<\/strong>\u00a0Companies that only listen to their customers also fail! It is your job to invent for the customers, they won\u2019t invent for themselves. For instance, Amazon\u2019s One-click buying.<\/p>\n

Personalize:<\/strong>\u00a0Take every individual and put them at the centre of their own universe. Start with the customers and work backwards.<\/p>\n

Don\u2019t be invisible for your customers<\/strong><\/h2>\n

Imagine you have exactly what your customers are looking for but they don\u2019t know how to find you! Terrible, isn\u2019t? The structure of your website must be friendly to the search engine crawlers. Your ecommerce site must be optimized for search engines so that you get more organic traffic to your site.<\/p>\n

Pay heed to analytics and search data<\/strong><\/p>\n

Keep track of what people are looking for via search engines before you opt for\u00a0ecommerce website design<\/strong><\/a>. Ignoring data can be a fatal mistake in this ecommerce era. You should have a clear and precise idea about what are your customers\u2019 needs. Once you know that you can create value offerings for them through your e-store.<\/p>\n

You can rely on tools like\u00a0SEMrush<\/a>\u00a0for performing competitor analysis so that you are better equipped with insights to formulate content and SEO strategies for your ecommerce website. If you are not knowledgeable then you should hire consultants to get your work done.<\/p>\n

Align your content to search data<\/strong><\/p>\n

The best thing for you to do is to collaborate with your SEO consultants and align your content to their inputs. This would help you to craft your content by embedding the words and phrases that are frequently used by customers for search.<\/p>\n

If you can create solution for the issues people are always searching for through your content then they would automatically come to your site.<\/p>\n

Make customer-centric information architecture<\/strong><\/p>\n

The magic mantra is very simple \u2013 just become obsessed with serving your customers truly well. Laying the foundation of information architecture in a right way is very critical for optimizing your web shop for the search engines and also keeping it immune from any shifts in algorithm updates.<\/p>\n

For example, you are a company selling home furnishings and it might be structured like this:<\/strong><\/p>\n