{"id":6371,"date":"2018-06-11T07:25:36","date_gmt":"2018-06-11T07:25:36","guid":{"rendered":"https:\/\/staging.heliossolutions.co\/blog\/?p=6371"},"modified":"2019-09-25T07:25:02","modified_gmt":"2019-09-25T07:25:02","slug":"how-to-create-an-it-strategy-that-will-help-your-business-win","status":"publish","type":"post","link":"https:\/\/staging.heliossolutions.co\/blog\/how-to-create-an-it-strategy-that-will-help-your-business-win\/","title":{"rendered":"How to Create an IT Strategy that will Help Your Business Win?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6372 size-full\" src=\"https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/How-to-Create-an-IT-Strategy-that-will-Help-Your-Business-Win.jpg\" alt=\"\" width=\"800\" height=\"350\" srcset=\"https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/How-to-Create-an-IT-Strategy-that-will-Help-Your-Business-Win.jpg 800w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/How-to-Create-an-IT-Strategy-that-will-Help-Your-Business-Win-768x336.jpg 768w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/How-to-Create-an-IT-Strategy-that-will-Help-Your-Business-Win-734x320.jpg 734w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/How-to-Create-an-IT-Strategy-that-will-Help-Your-Business-Win-410x180.jpg 410w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For any business, having a strategy is a must to determine the future direction in a best possible manner. \u00a0Since IT today plays an increasingly integral role in how efficiently each and every department of your organization operates, outlining an IT strategy that fit into your core business goal is essential too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in today\u2019s post we would like to discuss how to create an IT strategy, what are the factors you need to consider while crafting one and so on; so stay tuned! Before we start, we assume that you already have the team to drive the strategy from start to finish or you have IT consulting partners like us. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes! You can leverage our <\/span><a href=\"https:\/\/www.heliossolutions.co\/it-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>IT consulting services<\/b><\/a><span style=\"font-weight: 400;\"> not just to invest in a cutting edge technological solution but to make the most of your IT investments for gaining competitive advantage as a business. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s start from the beginning!<\/span><\/p>\n<h2><b>How does a strategy differ from a plan?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The key differences between a strategy and a plan that are worth noting are as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A strategy is used to provide direction, action and focus to move the organization forward towards your business goals whereas a plan is used to render structure to the ideas that define your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A strategy is futuristic in nature and basically focuses on building a sustainable competitive advantage for your business while a plan is tactical in nature and is used to assess how viable is a business opportunity.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Also, the timeframe is a critical differentiator \u2013 strategy usually covers a period of 3 to 5+ years whereas the life-span of a plan is not more than a year.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the words of Dave Aron, the VP and Gartner Fellow in the CIO Research group, if your strategy changes every month then you haven\u2019t got a strategy. On the other hand, if your plan doesn\u2019t change for two, three or five years then it has probably lost touch with reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, our team of IT consultants recommends businesses to renew their plan every year or 18 months and at the same time renew their strategy every two, three or five years.\u00a0<\/span><div class =\"postad row\">\n                    <div class=\"postleft  col-xs-12 col-sm-12 col-md-8\">\n                      <h5>Want to leverage IT for building competitive advantage?<br \/>\n<\/h5>\n                      <h5 class=\"dbplus_last(relation, tuple)\"><\/h5>\n                      <p>Collaborate with our IT consultants to create a winning IT strategy.<\/p>\n                    <\/div>\n                    <div class =\"postright col-xs-12 col-sm-12 col-md-4 align-self-center\">\n                      <a  class=\"ctn-link\" target=\"_blank\" href=\"https:\/\/www.heliossolutions.co\/connect-with-us\/request-for-services\/\">get in touch<\/a>\n                    <\/div>\n                <\/div>\n<p><span style=\"font-weight: 400;\">Next, we would be discussing about the Gartner IT strategy template for creating a great IT strategy for your business.<\/span><\/p>\n<h2><b>What does a great IT strategy look like?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Having an IT strategy is about how technology would enable your business to win it its target markets. In this IT strategy needs to play two key roles:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> To guide the business strategy; and<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> To make IT deliver on the business strategy.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">According to Gartner, leading IT research and advisory company, your IT strategy should include information on demand, control and supply as shown in the figure below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6373\" src=\"https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-ITstrategybyGartner.jpg\" alt=\"\" width=\"800\" height=\"350\" srcset=\"https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-ITstrategybyGartner.jpg 800w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-ITstrategybyGartner-768x336.jpg 768w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-ITstrategybyGartner-734x320.jpg 734w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-ITstrategybyGartner-410x180.jpg 410w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This model comprises of the following three parts which would enable you to keep your IT strategy brief and balanced. <\/span><\/p>\n<h3><b>Demand<\/b><\/h3>\n<p><b>Business context:<\/b><span style=\"font-weight: 400;\"> It covers your business models, strategy, the services or products you provide, customer segments you cater to and the technology trends that are relevant to your business.<\/span><\/p>\n<p><b>Business success:<\/b><span style=\"font-weight: 400;\"> It elucidates the strategic ambitions of your business, that is \u201cHow we will win\u201d and creating a roadmap to achieve your strategic goals.<\/span><\/p>\n<p><b>Business capabilities:<\/b><span style=\"font-weight: 400;\"> What business capabilities do you need? It is used to make a meaningful connection between your outward-facing business strategy and inward-facing organizational plans and activities.<\/span><\/p>\n<p><b>IT contribution:<\/b><span style=\"font-weight: 400;\"> Finally, how will IT contribute to the bigger picture? It will describe the value proposition of IT to your business and it should become the core of your IT strategy.<\/span><\/p>\n<h3><b>Control<\/b><\/h3>\n<p><b>IT Principles:<\/b><span style=\"font-weight: 400;\"> A set of very high-level principles that can be used to drive behaviours in the organization and guide the IT leadership team and their strategic decisions.<\/span><\/p>\n<p><b>IT Governance:<\/b><span style=\"font-weight: 400;\"> It defines the decision-making rights and the accountability framework to inspire desirable behaviour in the utilization of IT and also how the IT decisions are being made strategically.<\/span><\/p>\n<p><b>IT Financial Management:<\/b><span style=\"font-weight: 400;\"> It describes how IT will be funded, the flow of finances in and out of the IT function guided by planning, cost control and allocation processes.<\/span><\/p>\n<p><b>Metrics:<\/b><span style=\"font-weight: 400;\"> What metrics will be used to measure the success of IT contribution? How do they map to your business success metrics? It is used to measure success of your IT organization which has a clear connection with your business success metrics.<\/span><\/p>\n<h3><b>Supply<\/b><\/h3>\n<p><b>IT Services:<\/b><span style=\"font-weight: 400;\"> What is your IT service catalogue and what does it need to be? It covers the scope of the services and processes provided by your IT team along with their depth and breadth.<\/span><\/p>\n<p><b>Enterprise Architecture:<\/b><span style=\"font-weight: 400;\"> How is your IT infrastructure for applications, business processes, and information services? What it need to be? This is used to describe the relationship among the technology, business, applications and information services of your organization.<\/span><\/p>\n<p><b>People:<\/b><span style=\"font-weight: 400;\"> This includes assessment of capabilities of your people or skill inventory and current as well as future training needs along with critical HR processes.<\/span><\/p>\n<p><b>Sourcing: <\/b><span style=\"font-weight: 400;\">It covers your company\u2019s approach to IT sourcing across various IT services. Whether you want to have long-term partnerships or short term transactions?<\/span><\/p>\n<h2><b>IT strategy documentation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Our experts firmly believe that your IT strategy document should at most be 15 pages with one page for each of the stuffs discussed above. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that you should never have a 70-80 pages document which is written once and read never. On the contrary, strategy should be flowing around the organization with everyone landing on it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, liquidity of strategy is more important than accuracy of strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focusing on the supply side is a common practice among organizations, especially on the architecture part or applications layer to be precise. A great strategy, on the other hand, should include more detail of the unfamiliar side, i.e., the demand side.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Value Discipline Model is a very good way of looking into the demand side of your business which we would be discussing next.<\/span><\/p>\n<h2><b>The Value Discipline model<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For your business to succeed in the marketplace, you must embrace a competitive strategy. In the Value Discipline Model by Michael Treacy and Fred Wiersema, three generic competitive strategies or value disciplines are described, as shown below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6374\" src=\"https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-Value-Discipline-Model.jpg\" alt=\"\" width=\"800\" height=\"350\" srcset=\"https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-Value-Discipline-Model.jpg 800w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-Value-Discipline-Model-768x336.jpg 768w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-Value-Discipline-Model-734x320.jpg 734w, https:\/\/staging.heliossolutions.co\/blog\/wp-content\/uploads\/2018\/06\/HS-Value-Discipline-Model-410x180.jpg 410w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The three generic competitive strategies or value disciplines are as follows:<\/span><\/p>\n<ol>\n<li><b> Operational Excellence:<\/b><span style=\"font-weight: 400;\"> This strategy aims to accomplish cost leadership through automating manufacturing processes in order to streamline operations and reduce cost.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"> Examples of companies pursuing this strategy include Wal-Mart, McDonald\u2019s, and IKEA.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Product Leadership:<\/b><span style=\"font-weight: 400;\"> This strategy aims to build a company culture that strives to bring superior product to the market continuously and thus achieve premium market prices for creating great customer experience.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Companies like Apple and BMW have chosen this competitive strategy.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Customer Intimacy:<\/b><span style=\"font-weight: 400;\"> This strategy focuses on providing a unique range of customer services in order to personalize services and customize products to meet different needs of target audience.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Customer-centric companies like Amazon.com have achieved market-leadership for this value discipline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main premise of the Value Discipline Model is that a company is supposed to choose one of these disciplines and act upon it strenuously and consistently to achieve market leadership in that discipline and perform to an acceptable level in rest of the two disciplines. <\/span><\/p>\n<h2><b>Get ready to make strategic choices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have identified the value discipline for your company, you can move towards not only clear business context in your IT strategy but also clear view of business success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then you can start making strategic choices and true strategy is about trade-offs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your value discipline is operational excellence, then you can choose to under invest in CRM and aggressively invest in your supply chain technology like RFID or other tracking tools. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making this strategic choice would help you win as a business.<\/span><\/p>\n<div class =\"postad row\">\n                    <div class=\"postleft  col-xs-12 col-sm-12 col-md-8\">\n                      <h5>Need an IT strategy that works for your business?<br \/>\n<\/h5>\n                      <h5 class=\"dbplus_last(relation, tuple)\"><\/h5>\n                      <p>Talk to our consultants now!<\/p>\n                    <\/div>\n                    <div class =\"postright col-xs-12 col-sm-12 col-md-4 align-self-center\">\n                      <a  class=\"ctn-link\" target=\"_blank\" href=\"https:\/\/www.heliossolutions.co\/connect-with-us\/request-for-services\/\">get in touch<\/a>\n                    <\/div>\n                <\/div>\n<h2><b>Summing Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So, this was about creating an IT strategy for your business by having a differentiated focus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Now, in case you have an IT strategy that worked for your business before but has become less effective now, you can always <\/span><a href=\"https:\/\/www.heliossolutions.co\/connect-with-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">collaborate with us for IT consulting services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you ensure that your IT strategy aligns with your business strategy? Please be the first to drop down your comments and begin a conversation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For any business, having a strategy is a must to determine the future direction in a best possible manner. \u00a0Since\u2026<\/p>\n","protected":false},"author":3,"featured_media":6372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[359],"tags":[],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create an IT Strategy that will Help Your Business Win?<\/title>\n<meta name=\"description\" content=\"Want to leverage technology to make your business win in your target markets? 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