{"id":6597,"date":"2018-10-23T11:49:46","date_gmt":"2018-10-23T11:49:46","guid":{"rendered":"https:\/\/staging.heliossolutions.co\/blog\/?p=6597"},"modified":"2019-11-15T09:01:57","modified_gmt":"2019-11-15T09:01:57","slug":"accelerating-digital-transformation-with-drupal","status":"publish","type":"post","link":"https:\/\/staging.heliossolutions.co\/blog\/accelerating-digital-transformation-with-drupal\/","title":{"rendered":"Accelerating Digital Transformation with Drupal"},"content":{"rendered":"

\u201cHow we collaborate and manage information is at the centre of digital transformation,\u201d said Ian Phillpot, VP Box Canada at a recent ITWC webinar. \u201cNowadays, people want access to information anywhere, anytime and on any device.\u201d<\/em><\/p><\/blockquote>\n

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In today’s dynamic and competitive business environment where <\/span>content is the key<\/strong> to a customer\u2019s heart, it is crucial for organizations to create content that speaks<\/span> exactly to what their customers are looking for,<\/strong> present it to them<\/span> exactly when they are looking for<\/strong> \u2013 it may be when they are sitting at home browsing on their laptop or when they are just walking about surfing on their mobile phones. A solution that can help organizations use content for all its worth (develop unique brand proposition, describe products and services, and promote business on the web) is a WCMS.<\/span><\/p>\n

What is WCMS and how it works?<\/strong><\/h2>\n

WCMS (or Web CMS) stands for web content management system<\/strong>. It is one of the most effective solutions used to create and manage digital content such as documents, images and videos on the web.<\/span> So how it works? A WCMS provides users with a relatively simple interface, consisting of website authoring, collaboration and administration tools, with which they can draft, edit, format, publish and promote content. As its interface is designed to be easily used by those without a coding background, it eliminates the dependency on developers to make changes to the web content \u2013 one needs to log in, make an edit and hit save. It is that simple.<\/span><\/p>\n

Why care about it?<\/strong><\/h2>\n

In addition to effectively managing content, a WCMS helps <\/span>improve the search engine ranking<\/strong>. It offers an easy way to refresh the content (add keywords or sub pages dedicated to the latest trends), which search engines find attractive. By regularly updating website content users can dramatically improve the website\u2019s search engine ranking.<\/span> It is wise for organizations (that have online presence) to care about a WCMS as it quickly and easily transforms a website into an interesting, engaging and dynamic marketing engine; if customers see something new which interests them each time they visit a particular website, they are more likely to return.<\/span>
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WordPress? Joomla? Drupal? Choose what suits you best!<\/h5>\n
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Talk to our experts!<\/p>\n <\/div>\n

\n get in touch<\/a>\n <\/div>\n <\/div>\n

What <\/strong>Gartner <\/strong>has to say?<\/strong><\/h2>\n

Gartner breaks the definition of web content management into four core components: <\/span><\/p>\n